Recognition & Appreciation Playbook

A practical, equitable framework to celebrate real impact for high-achieving technical teams

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    Sarah Williams

    Career & Leadership Coach for High-Achieving Women in Tech

    Who am I?

    I’m Sarah Williams. I’ve spent the past 15 years navigating leadership in the tech industry, most recently leading global teams and AI/ML initiatives at a multi‑billion‑dollar SaaS company. I’ve sat in the rooms you’re sitting in, felt the doubt you’re feeling, and learned how to move through it. Now I help women in tech do the same; faster, and with a lot less second-guessing.

    What will you learn?

    • Understand how individuals on your team actually prefer to receive recognition (e.g., public vs. private, peer vs. leadership).
    • Identify what’s working and what’s falling short in your current celebration habits.
    • Agree on a small set of concrete, trackable changes to make recognition more intentional, equitable, and inclusive.

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